The increase in fuel prices is very influential for entrepreneurs or businessmen, because with the increase in fuel prices will increase production and operational costs. If you are not careful in responding to it, as an entrepreneur who is just starting to start a business you will experience difficulties, and even result in failure to run your business.
All business sectors will experience a significant impact on the increase in fuel prices, not least for business in the culinary field.
As a culinary entrepreneur before determining the selling price, of course, you will first calculate how much HPP (Cost of Production). HPP is also often referred to as principal capital.
Well, with the increase in fuel prices, HPP also increased. Do we need to increase the selling price ?? In the culinary field, it is not easy for us to immediately raise the selling price, because this will affect sales. Consumers will assume that we are not consistent in determining prices. Even though there is finally inevitably we have to raise prices, but still with the right calculation.
By increasing the selling price carelessly, consumers who buy will automatically decline. Is this not more burdensome for us ?? Already prices have risen, operating costs have risen, but sales have declined.
In such conditions, you should not need to panic, because this is a test of expertise for entrepreneurs. If we don’t even think calmly, then what happens will actually worsen the situation.
Here are the steps you can take to get around the fuel price increase:
Recalculating HPP and Operational Costs
In this case, we have to sell production more than the HPP, because otherwise we will suffer losses. For example, to make a cake with the amount of 50, we usually spend a production cost of Rp. 40,000, meaning that to make 1 cake requires a production cost of Rp. 800. With the increase in fuel prices, for example, production costs increased to Rp. 50,000, so to make 1 cake, Rp. 1000. Now we just have to calculate the other costs, for example gas, electricity, and employee costs. From there we can know the HPP. Determine the price wisely, try not to determine the price too high.
Determining New Selling Prices
After we calculate the HPP and all new operational costs, then wait a few days until the market price is established first. Because if prices on the market are still volatile, we will recalculate several times.
Creating an Adjustment Program
With us raising the selling price, we must accept the various complaints and scolding of the buyers. But over time the buyers must be able to accept this situation.
Make an interesting idea, for example by selling products of different sizes. The one price is the same as the one before the increase in fuel but with a smaller size, and one with the same size as before the increase in fuel but the price rises.
That is what we need to address with the increase in fuel prices, hopefully you will not experience business shakiness.